CEO & FOUNDER

Rouba Haddad is a pediatric dietitian and a graduate of McGill University, holding both a Bachelor's and Master's degree. With a strong passion for pediatric health, Rouba previously served as Head of Nutrition at the Shriners Hospitals for Children, where she supported countless families through complex healthcare needs.

In her clinical work, Rouba frequently heard from mothers feeling overlooked, overwhelmed, and under-supported during pregnancy and postpartum. Motivated to make a lasting impact, she founded PUSH Mama Care with a deep commitment to changing this narrative and creating a solution– an organization that combines expert care with holistic, family-centred services. As the Founder and CEO of PUSH Mama Care, she leads a pioneering healthcare company dedicated to bridging significant gaps in maternal and family wellness. Driven by empathy and expertise, Rouba is committed to empowering families to thrive during one of life’s most transformative journeys.​

Outside of work, Rouba enjoys quality time with her family, friends, and her beloved dog. She loves discovering new restaurants, diving into trivia, and collecting random facts—always fueled by curiosity and great conversation.

REGISTERED DIETITIAN & CLINICAL COORDINATOR

Bradie completed her Bachelor of Applied Science in Nutrition and Food, and a Master of Health Sciences in Nutrition Communication at Ryerson University. Throughout her education, Bradie began to recognize the immense value that nutrition can bring to expectant and new mothers.

In her work as a dietitian, Bradie developed a passion for working with families during this special stage of life to help improve health outcomes and enhance quality of life. She supports women throughout pregnancy and their journey into parenthood to provide nutrition education in order to ensure that all of their dietary needs are being met. This includes working from a holistic lens to make recommendations tailored to meet each person’s individual needs. In working with families, Bradie also recognizes the value of meeting parents where they’re at in their journey. Over the years, she has gained extensive knowledge in both perinatal and pediatric nutrition. She believes in the importance of using nutrition as a tool to help both mom and baby—by supporting their health during fetal development, postpartum, and beyond.

In her time outside of work, Bradie loves to spend her time exploring the city with her dog Milo, going to new workout classes, and experimenting with recipes at home.

REGISTERED DIETITIAN & PROJECT LEAD

Crista earned her Bachelor of Applied Science in Applied Human Nutrition from the University of Guelph and her Master of Health Sciences in Nutrition Communication from Toronto Metropolitan University. She is deeply passionate about supporting families during pregnancy and parenthood, focusing on optimizing infant nutrition and empowering parents to navigate this transformative journey with confidence and ease.

During her master’s studies, Crista developed a strong interest in pediatric nutrition, which inspired her to write a policy paper on establishing a school food program for Canadian students. With experience in nutrition education and counselling across various life stages and chronic diseases, Crista brings a wealth of knowledge to her role. Starting at PUSH as a student, she contributed to writing blogs, a recipe book, and various side projects. Now, she continues to channel her creativity into crafting engaging resources that provide families with practical, evidence-based tips.

Outside of work, Crista enjoys spending time with her dog, Mia, exploring new hiking trails with family and friends, trying out new baking recipes, and playing video games on rainy days.

REGISTERED DIETITIAN

Amanda earned her Bachelor of Science in Food, Nutrition and Health from the University of British Columbia and her Master of Health Science in Nutrition Communication from Toronto Metropolitan University. She is passionate about helping parents navigate pregnancy and postpartum with practical nutrition strategies that fit into their busy lives.

Amanda is dedicated to making nutrition approachable and engaging. She has experience providing one-on-one counseling to support clients through preconception and pregnancy, infant feeding, managing of gastrointestinal conditions, and weight changes. She uses the latest research to make nutrition advice clear, practical, and stress-free. 

She believes food should be both nourishing and enjoyable—especially during the often overwhelming transition to parenthood. At PUSH, Amanda provides realistic, evidence-based strategies tailored to your lifestyle. Whether it's navigating cravings, maintaining energy levels, or meal prepping with a newborn, she’s here to support you every step of the way.

Outside of work, Amanda enjoys trying new recipes, staying active, spending time with friends and family, and seeking out the best local coffee shops.